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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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Hollywood's choice: 99-cents or nothing
The second episode of The Big C, Showtime's bittersweet hit comedy about a suburban mom with melanoma, aired Monday night at 10:30 p.m. Less than thre...
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What to make of Apple's new volatility
For as long as I can remember, Apple (AAPL) has been a slave to the direction of the broader market despite its unusually strong fundamentals. Wheneve...
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The buzz about Apple’s new batteries
By Philip Elmer-DeWittThere’s a surprising level of awe and wonder in the tech press about the batteries in the MacBook Pro computers that Apple (AAPL...
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Analyst: Old iPhone, not new, will drive Apple’s sales
By Philip Elmer-DeWittThose 1 million iPhone GSs sold last weekend represent a “remarkable achievement,” writes RBC Capital’s Mike Abramsky in a note ...
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Apple's iPhone 4: The reviews are in
Wednesday's papers will carry the first official reviews of Apple's (AAPL) new iPhone 4. The usual suspects have been playing with the device for the ...
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The Apple of Nokia's Eye
Posted by Jessi Hempel, writerThe trouble with being number one in any industry is that you have nowhere to move but down. Few companies know this bet...
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Who will replace Eric Schmidt on Apple’s board?
By Philip Elmer-DeWittNow that Google (GOOG) CEO Eric Schmidt has resigned from Apple’s (AAPL) board of directors — something that actually happened l...
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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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Microsoft's new brain
来源：2006年4月号《财富》杂志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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